About me
I'm Breno, a designer from Brazil who got here through a slightly unusual door. I studied graphic design, specialized in photography and moving image, and spent a year deep in contemporary philosophy. That last one rewired how I work: I structure problems by questioning them before I try to solve them.
Design was the constant through all of it. For eight years, half in agency and half in product, I've been learning to think with the precision of someone who executes and the perspective of someone who decides.
At Mirum I learned craft, working fast, and how to defend an idea to someone who doesn't want to hear it. At Claro, I moved into problems with names and numbers: prepaid churn, debt recovery, loyalty conversion. I stopped optimizing screens and started optimizing decisions.
That mix is the whole point: I design decisions, not just interfaces.
Work Experience
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Senior Product Designer at Global Hitss
Product Designer for the Minha Claro ecosystem, one of Brazil's largest carriers (tens of millions of annual accesses, millions of monthly users). Designed critical financial journeys across postpaid, control, and prepaid: payments, bill management, service negotiation, and also user onboarding, tied to metrics like delinquency, churn, and MAU. Previously led design for Claro Clube, shaping loyalty mechanics, tier progression, and JTBD-driven gamification with impact on cross-sell, LTV, and retention. Worked closely with PMs, engineering, and business using research, KPIs, verbatims, and heatmaps.
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Product Designer at CI&T
Designed monetization and service-contracting journeys for Minha Claro Residencial, focused on conversion, upsell, and revenue at scale. Built flows integrating Claro with third-party partners (including streaming) with 2FA authentication, and delivered cross-platform experiences across web, mobile, and Apple Watch. Led the Residential Design Chapter, driving discovery through qualitative and quantitative research, KPIs, verbatims, and heatmaps.
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UI/UX Designer at Mirum Agency
Developed e-commerce projects, landing pages, and dashboards with a focus on visual design and design systems. Served clients including Cyrela, SKY, Volvo, and Intelbras.
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Visual Designer at Media Lab, Universidade Positivo
Created graphic and digital materials, including audiovisual production, motion graphics, and interface design.
Education
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AI for Designers
IxDF - Interaction Design Foundation
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UX Research
HowBootcamps
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UX Metrics 2.0 Product Analytics
PunkMetrics
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Course in Contemporary Philosophy
Universidade Federal do Paraná (UFPR) - Curitiba, PR - Brasil
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Postgraduate Specialization in Photography and Moving Image
Universidade Positivo - Curitiba, PR - Brasil
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Bachelor Degree in Graphic Design
Universidade Positivo - Curitiba, PR - Brasil
