About
Senior Product Designer with 8 years of experience in high-scale digital products. Specialized in critical monetization, retention, and growth journeys with a strong data-driven business focus.
Work Experience
2023 - Now
Senior Product Designer at Global Hitss
Product Designer for the Minha Claro ecosystem (180M+ annual accesses, 5.5M monthly users). Designed critical financial journeys across postpaid, control, and prepaid — payments, bill management, service negotiation, and also user onboarding — tied to metrics like delinquency, churn, and MAU. Previously led design for Claro Clube, shaping loyalty mechanics, tier progression, and JTBD-driven gamification with impact on cross-sell, LTV, and retention. Worked closely with PMs, engineering, and business using research, KPIs, verbatims, and heatmaps.
2021 — 2023
Product Designer at CI&T
Designed monetization and service-contracting journeys for Minha Claro Residencial, focused on conversion, upsell, and revenue at scale. Built flows integrating Claro with third-party partners (including streaming) with 2FA authentication, and delivered cross-platform experiences across web, mobile, and Apple Watch. Led the Residential Design Chapter, driving discovery through qualitative and quantitative research, KPIs, verbatins, and heatmaps.
2018 — 2021
UI/UX Designer at Mirum Agency
Developed e-commerce projects, landing pages, and dashboards with a focus on visual design and design systems. Served clients including Cyrela, SKY, Volvo, and Intelbras.
2018 — 2021
Visual Designer at Media Lab — Universidade Positivo
Created graphic and digital materials, including audiovisual production, motion graphics, and interface design.
Education
2026
IxDF - Interaction Design Foundation
2023
HowBootcamps
2021
PunkMetrics
2019
Course in Contemporary Philosophy — Universidade Federal do Paraná (UFPR)
Universidade Federal do Paraná (UFPR) - Curitiba, PR - Brasil
2018 — 2019
Postgraduate Specialization in Photography and Moving Image — Universidade Positivo
Universidade Positivo - Curitiba, PR - Brasil
2014 — 2017
Bachelor Degree in Graphic Design
Universidade Positivo - Curitiba, PR - Brasil